You already know that to earn lots of money on the Internet, you should build your own list. We won’t be wasting any time attempting to persuade you this is true. Rather, we’re just going to let you know how to make sure that the work you are do to advertise to your opt-in list actually helps you make money online. If youtruly want your emails to convert into sales, here are a few of the things you should do.
Let people see your personality! When you go into business for yourself, especially when you’re just starting out, you are going to be working hard to be as professional as you are able to be. Nobody really knows why but most people usually think of professionalism as being only stodgy and boring. If you do this, the only thing that occurs is that most people pay no attention to your emails. Include a bit of personality. Put in some slang if you think that can help you out. Naturally it is important to send well written messages but this doesn’t mean that you should keep all of the humanity out of them. In fact, it is often just the opposite.
Use some storytelling to help people understand what you mean. Sure we tend to want e-mails that aren’t very long. Or maybe we wish they could be a great deal shorter. At the same time, if you really want your email messages to actually convert, you should use storytelling to help reach your potential customers. Merely listing the different reasons a product is good will not get the job done. You need to tell people the story of that product and about yourself. Readers are a lot more likely to buy your product based on the story you tell than they are some dry or dull list.
It is alright to insert some pop culture references. In some copywriting, you want the work to be “evergreen” (lasts for a long time without feeling out-of-date). For email marketing, though, working in references to pop culture and current events are a great way to show that you are keeping up with society and your local area. There’s no need to share your thoughts on them (and you actually should not in this medium). A few well inserted references, however, can do quite a bit to help you boost your sales.
The best thing to do when you wish to make certain that people really read your emails is to find a balance between information, amusement and sales. Don’t give too much away free of charge mainly because that will take away people’s reasons for actually paying you for anything. However asking people to purchase your products repeatedly is just going to turn people off. There is a balance to be struck and it will take a while for you to figure it out, but you can do it.
You could do all sorts of things when you would like to make money on the Internet. Email marketing is one of the major and very best of them. Use the things you’ve discovered here and watch as your income shoots through the roof!