In the event you already have a successful business and your web site has lots of visitors, you might wonder why you must have a business blog. In order to keep your business ticking over happily, or of you want to build it to greater heights, a blog must now form part of your internet activity. A business blog is vital to holding onto your current client base and growing it. A business blog contributes value to an already thriving site, something not easily done otherwise.
Static web sites are quite impersonal. People prefer to know there is a real person, who will respond when a question is asked. There must be more to a web site than the print and the images. Your buyers can post comments and questions on your blog, to which you can answer directly, helping you to develop rapport with your customers, something that you can’t do with a static web site. Social networking websites have made interaction with others a daily part of life, and particularly so with essential decisions like when ordering something. With a blog, the content could be updated regularly, so the people can have the latest information. You could be discussing information that’s new and relevant.
Webmasters are now alert to the fact that the search engines send 80% of the visitors to their sites. This is definitely the best way to get visitors that is targeted. People will find your offerings by way of their search queries on the major search engines. In this way highly relevant traffic is pushed to your website. To get on the search engines without much of a hassle, the pages need to be indexed, which occurs much quicker with blogs than static pages.
Blogs have something unique, the ping function, which makes it easier to get traffic to a blog than a static page. Every time a new posting is made, it is pinged, letting the search engines know that completely new content has been put on the site. This gets the search engine crawlers checking out your website to see if the content is new and fresh. If the crawlers are satisfied, your brand new content will be indexed and will be displayed in the search engine results for queries with the content’s keywords. The next part of the method to get plenty of visitors is to get your pages ranked highly.
As soon as you make a post, the internal links are instantly created, which is not possible with static pages. With these the linking is a manual activity, as well as the construction of a sitemap. You wind up wasting a whole lot of your time doing a technical aspect, that is easily done on a blog. With a blog, you could be using your efforts to be running your company. It is now rapidly getting close to the stage where you have to have a blog for your web business to be successful.